MBA in Big Data and Digitalization

Duration: 1 year (2 semesters)

Choose Big Data and Digitalization – Become part of a management cohort making critical decisions in the future.

The world needs managers who understand applications and principles in big data and digitalisation. Our MBA will train you for positions of responsibility where you can make real decisions with great knowledge behind you.
Big Data is everywhere
Almost all aspects of life nowadays are affected by big data and digitalization. People on all levels are struggling to understand rapidly evolving technology. Your skills will be needed to guide the future.
Manager of the future
There is an increasing demand for managers who understand how big data and digitalisation is used and will be used in a variety of workplace settings. Without such understanding, organizations will fail.
Development prospects
On the course, you will explore applications of big data and digitalization in a number of settings and industries. You will develop your critical thinking and we will help you to find the right direction in your future career.
why study IBM at UITM
Why study Big Data and Digitalization at UITM?
Direct knowledge from industry experts and companies
Our module leaders and course tutors work actively in academia, business and public life in their respective fields. Our company partners are also at the forefront of their industries.
Practical Curriculum
The course modules are developed by our tutors with an eye to direct application in management settings. The modules dovetail into the working environment of our tutors and we adapt them continuously to reflect real-world conditions.
International environment
The course is online which means that you will be able to interact with people from all over the world. We will form and re-form teams during the course so that you get to work with a wide variety of people.
Physical meet-ups in Poland
There will be a meeting in the summer vacation, and there will be the chance to go on business visits to companies in all the vacation periods. These will be at own cost/low cost, and they are not required for the course completion.
Course Modules
subject on IBM programme

Principles of digitalization and Big Data, Critical Thinking +

This module gives an introduction to the landscape of big data and digitalization. There is extensive background reading with accompanying tasks. Students will be given training on how to write management-style reports on the topics and demonstrate critical thinking.

Finance and Investment, Accounting +

In this module basic financial and accounting principles will be taught along with an exploration of how digitalization impacts both the collection and presentation of data and employment patterns in the industry.

Business Analytics, Education and Consumer +

The aim of this module is to present the processes and procedures used in business analytics when it comes to intelligence and actionable insights. This will be seen to apply to sectors ranging from education to consumer goods.

Leadership and Strategy, Ethics +

This module is about how leaders need to take into account the impact of big data and trends in digitalization when making business decisions. An important part of this module concerns ethics. Ethical questions are implicit in technological advances and need to be discussed so as to ensure that informed and balanced decisions are made.

AI and Big Data +

Artificial intelligence is built on big data and this module will provide examples and case studies of the fields where advances are currently being made. How does AI work? What can it do? Will it take us over? What are its limitations? These questions will be addressed in a lively way.

Industry 4.0 +

Big data flows continuously across the internet of things. All products are governed by big data. Whether they are industrial robots, household appliances, or autonomous vehicles, big data flows through them in some way. This module will be devoted to a study of how these flows work in practice and how they are used to develop and optimize processes.

Blockchain and Legtech (legal tech) +

This module offers a chance to learn about how blockchain is used to revolutionize contracts and documents, along with its role in identity security. Cryptocurrencies, for which Blockchain provides the basic technology, will also be covered.

Digital Marketing +

Marketing today means digital marketing. This module will give a practical insight as to digital marketing techniques and how they draw extensively on big data such as text and metadata.

Cyber Security +

Crime is increasingly conducted online, and so cyber security is important to every person and every organization. This module will deal with issues such as identity theft, fraud (large scale and small scale), and network and systems security and their consequences. In every organization, managers need to be able to deal with these issues.

Healthcare +

Big data in healthcare includes drug discovery based on large datasets. AI is speeding up the process from discovery to the clinic. But that is not all. Patient records are digitalized and held in databases: this raises questions of access and ethics. In addition, medicine is being delivered remotely. This module includes all of these aspects essential for any manager coming into contact with the large and growing healthcare industry.

Fintech +

The revolution in financial technology is powered by big data and digitalization. New disruptors are entering the payments system ecosphere and challenging established banks. New applications make the processing of backend data faster and more efficient. This module lays out the areas where fintech is creating a new frontier in the movement and processing of funds across the world.

Final Project +

In the final project, students form groups to focus on one topic of interest. The course will conclude with project presentations and reports open to all as a vehicle of peer-group learning.

Want to know more?
job opportunities IBM
Discover your career opportunities
  • Environmental Manager
  • Data Manager
  • Industrial Manager
  • Health Manager
  • Finance Manager
  • Business Development Manager
  • Marketing Manager
  • Strategic Manager
  • Any setting where Big Data and Digitalization are found
Mark Perkins, PhD MA MA
Programme Director – Education
Cambridge, UK
Mark Perkins is responsible for the educational structure and delivery of the MBA. Mark owns a training company providing lectures and PhD supervision services for university students and faculty, as well as editing services. He has a distinguished career in training business people at all levels, from technicians to senior managers and board members of international corporations, and government officers and politicians. Mark has a PhD in Applied Linguistics and owns a technology company in the field of big text data and text analysis.
Tomasz Kraszewski, PhD MSc
Programme Director – Business
Gliwice, Poland
Tomasz Kraszewski is CEO and co-owner of R&D Centre GLOKOR Ltd. He was an assistant professor at the Silesian University of Technology, Gliwice, Poland for several years and initiated many research projects. He has participated as a manager and contractor in over 20 research and implementation projects, is an author and co-author of over 60 scientific articles and a co-creator of 14 patents. He has completed industrial and scientific programmes such as KGHM HM Głogów, European Silicon, the University of Maribor, the University of Cambridge, and the University of Oxford. He is a Certified PRINCE2 project manager. Member of scientific and industry associations IEEE and PTETiS, Tomasz is a Top500 Innovator and a member of the board of SEP Gliwice Branch.
Dr Geraint Wyn Story, PhD MSc
Critical Thinking, Research Skills
Cambridge, UK
Dr Geraint Wyn Story has a Phd in plant biology from Cambridge University, and an MSc and BSc in biology from Manchester University. Geraint is an exceptional trainer, with clients and employers that include the very best in the world. His experience of research publishing comes from his PhD at the University of Cambridge and his time as a team leader in a biotech group at British American Tobacco BAT), one of the UK’s FTSE 100 companies. He then turned his research experience to a career in the training and development of other researchers. For six years he coordinated the personal and professional development of the postgraduate and postdoctoral researchers in the life science disciplines at the University of Cambridge, focusing on topics including academic writing, project management, and how to tutor undergraduates. In 2014 he founded his own training company, reaching academic and corporate clients all over the world.
Dr Paul Heffernan, PhD MBA
Cambridge, UK
Visiting Fellow, University of Cambridge, Paul has a background in aerospace production but has worked as a project and programme manager in construction and building since the early 1990s. His academic research has included management decision-making, technology adoption, firm and industry evolution, and manufacturing management. His experience in managing large academic research programmes includes the Innovative Manufacturing Research Centre (IMRC), at the Institute for Manufacturing Cambridge University, and the Cambridge Centre for Smart Infrastructure and Construction (CSIC), of which he was the first Director.
Professor Malcolm Brown, PhD MA
Business Ethics
Cambridge, UK
The Rev’d Canon Prof Malcolm Brown is Director of Mission and Public Affairs for the Church of England, responsible for the church’s engagement with ethical issues in politics and public life. He is Visiting Professor in the Department of Theology, Religion and Philosophy at the University of Winchester and an Honorary Lecturer in the Department of Computer Science at the University of Bath where he teaches ethics in the Centre for Doctoral Training in Accountable, Responsible and Transparent Artificial Intelligence. After a first degree in Philosophy and Theology from Oxford, his doctoral studies (Manchester University, 2000) focussed on the role of plurality in market economics and Christian theology. His books include: After the Market (Peter Lang, 2004); The Church and Economic Life (with Paul Ballard. Epworth, 2006); Tensions in Christian Ethics (SPCK, 2010); Anglican Social Theology (CHP, 2014); Coming Home: A Theology of Housing (CHP, 2020) and numerous contributions to other publications including, most recently, “Ethics, Character and Community: Moral Formation and Modelling the Human”, in (ed.) Maggi Savin-Baden, Postdigital Humans: Transitions, Transformations and Transcendence (Springer, 2021). Here you can see Malcolm debating ethics and AI at Imperial College London.

Zhanna Askarova BA, MA, MBA (Finance)
Business Analytics, Growth & Performance Marketing
Zhanna completed her MBA in Finance with the University of Wales and has since spent 10 years working in the Growth and Performance Marketing in UK with multiple agencies across a portfolio of industries and brands. She is currently heading performance marketing efforts for a groundbreaking fundraising platform CharityStars. Business analytics plays a major role in any company’s efficient growth, by allowing businesses to gain a better understanding of their customers and their needs, make informed business decisions, identify new business opportunities, react quickly to shifts in the market and adopt data-driven processes & strategies. This has been at the heart of Zhanna’s work for companies with ambitious growth targets.
Joss Wilbraham, BA
Joss is an experienced Fintech, Banking and Payments specialist with strong project management, analysis and leadership skills. Joss has an in-depth business, regulatory and technical knowledge of the payments and Financial Services landscape and has advised organisations including Open Banking UK, the FCA/PSR, Royal Bank of Scotland, Barclays, HSBC, JP Morgan Chase, Bankers Trust, SG Warburg/UBS, easyGroup, Citigroup, VocaLink. Operating at Executive/Board Level, he has been instrumental in the successful development and delivery of complex change programmes including the UK Payment Scheme, Faster Payments and the establishment of the UK Payment Systems Regulator
Lukasz Augustyniak MA MSc
AI and Big Data
Wroclaw, Poland
Lukasz Augustyniak is a Data Scientist with many years of experience in various machine learning and data science projects such as social media monitoring, call centre transcription analysis, language modelling, recommendation engines, information extraction from texts, automotive data analysis, time-series predictions, and many more. His major research is related to aspect-based sentiment analysis at the Wroclaw University of Science and Technology, Poland. Lukasz is currently Head of Data Science for Edvantis, and senior Machine Learning Engineer for Avaya.
Dean Allemang PhD MSc
AI and Big Data
Dean Allemang has an Master’s in mathematics from Cambridge University and PhD in Computer Science from Ohio State University. He is a consultant and author of “Semantic Web for the Working Ontologist”, a best-selling book on web semantics. He has specialized in knowledge- based systems for the past few decades, working in various industries including finance, media, health care and life sciences, and aerospace. He has made key contributions to FIBO, the Finance Industry Business Ontology, which mediates data sharing in the financial services industry. He believes that data should be shared freely on a global scale and has focused his work on enabling that possibility. Dean recently joined, a company that shares his commitment to the democratization of data sharing on a global scale.
George Parry, MA
Digital Marketing
George graduated from the University of Edinburgh in 2014, with a First Class MA (Hons) in Italian and Classics. He has since spent over 6 years working in Online Advertising, Search Engine Optimisation and other digital media, with multiple agencies and freelancers, and currently sits in an in-house Acquisition team for a medium-size e-commerce business. He is professionally certified in Google technologies (Ads and Analytics), and has a wealth of experience in digital marketing tools and platforms, focusing primarily on web and app advertising.
Artur Pollak MSc
Industry 4.0
Gliwice, Poland
President of the Management Board of APA Group, Member of the Programme Council of the Faculty of Electrical Engineering of the Silesian University of Technology and Member of the Management Board of the Polish-German Chamber of Commerce and Industry, as well as Member of the Management Board of the Polish Green Construction Association. Co-founder of the Silesian IoT Cluster SINOTAIC ( Expert in computer control systems. He has led several projects, creating factories termed Industry 4.0 in Europe and China. Creator of the ultramodern technology showroom in Gliwice APA Black House ( Among the clients are such giants of the world industry as: VW, Eisenmann, FIAT, OPEL, 3M, MAN, Amazon, DB Schenker, Tesla, or prestigious technical universities.
Maruf Hasan ACCA LLB
Finance and Investment
Dhaka, Bangladesh
ACCA, LLB, CEO Fernhill Consulting, an associate member of the Association of Chartered Certified Accountants (ACCA) of the UK. He is an advocate and member of the Bangladesh Bar Council, and a member of the Dhaka Bar Association. He is a panel arbitrator of the Bangladesh International Arbitration Centre (BIAC), the first international arbitration institution of the country for Alternative Dispute Resolution. Mr. Hasan is an associate (Financial Crime and Fraud Litigation) of the renowned law chamber REZA & Associates owned by Advocate Rezal Karim, Public Prosecutor for the Anti-Corruption Commission (ACC) and Special Prosecutor for the Bangladesh Securities and Exchange commission (BSEC). He is also a Legal Advisor – Infrastructure Transaction of PPP office, Prime Minister’s office. Maruf Hasan has over seven years of experience in the UK in audit, taxation, VAT Investigation and financial consultancy, including dispute resolution services as a forensic accountant. Mr. Hasan is the CEO of Fernhill Consulting House and currently offers all types of business dispute resolution and mediation services, and consultancy in major investment projects.
Adam Kattenberg BA BA CERT TEFL
From Australia, Adam is our head of IELTS and super specialist. He is an extremely experienced teacher who helps his students to get great results. Adam is a senior IELTS teacher at the Banking Academy of Vietnam (BAV), a public university in Hanoi associated with the University of Sunderland (UK). He has two BA degrees (in Education and Business Administration), a TEFL certificate, and three professional business certificates (in Financial Services, Retail, and Real Estate). He currently teaches IELTS to 1st year University students at the Banking Academy in Hanoi who need to score minimum 6.0 by the end of the year to continue. He and his team have a 98% success rate. Previously he spent 4 years as Head Teacher and Faculty Manager. In his private teaching he taught one student from age 10 who achieved a level 8 in IELTS. He has also taught Ambassadors and their families from Sudan, Libya, and Egypt.
Key Facts
Duration: 1 year (2 semesters) /  Language: English
Tuition fee per year
4950 EUR
ongoing till 12 October 2023
16 October 2023

UITM alumni are entitled to a 20% tuition fee discount.

IBM student
Frequently Asked Questions (FAQs)

You should expect 4.5 hours per module (1.5 hours per week), so 45 hours in total.

The lectures will be synchronous, but they will be recorded and put in the learning platform for you to access at any time during the studies. This will include the Q&A sessions.

The successful completion and award of the MBA degree will depend on:

  1. completion of a written management style report for each module, based on the core reading and module materials
  2. completion of tasks in the module such as group projects and presentations
  3. completion of the final project in the last module

To follow the course, you will need free access to the internet. Please check if your country has no restrictions to cloud services, especially using such platforms as Blackboard and Cisco Webex.