On Tuesday, 02.04.2019, University of Information Technology and Management hosted Mr. Bartolomeo Rafael Bialas who came to the university from the famous Las Vegas. He conducted a lecture entitled “Building a competitive advantage through strategic brand management”.

Mr. Bialas specializes in strategic branding and marketing, cooperates with marketing and advertising agencies and also works at several universities in Central America such as University del Istmo, Rafael Landivar University, University del Valle, Galen University.

The discussed issues were illustrated with an original multimedia presentation. The whole presentation was a professional show that was drawing listeners’ attention from the beginning to the very end of the meeting.