Undergraduate Programme

E-business and Digital Marketing

Form of studies: Full-time / Major: Management / Duration: : 6 semesters

Gain all the knowledge of how companies operate in the digital economy.
During your studies you will gain knowledge and skills to run a competitive company in cyberspace, carry out marketing activities, operate in the global marketplace.

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Thanks to the course delivered entirely in English, you will receive preparation for professional development in a multicultural marketing environment.
Online advertising and Social Media activities are an integral part of effective marketing in any modern business.
E-commerce, storytelling, video marketing, social media marketing – it pays to stay on top of trends that can bring marketing success to any organisation.
Creativity, out-of-the-box thinking skills, copywriting – these are skills that no technology can replace.
why study IBM at UITM
Why study E-business and Digital Marketing at UITM?
International Experience
Students from over 50 countries around the world, an international team of experts, a university located in the heart of Europe – all this allows you to develop your skills in an international environment.
Double Degree
Obtain diplomas from two universities – Polish and British, within one academic year, thanks to participation in the Double Degree Programme.
Practice in business
Gain even more practical skills during the internships you will do with companies – both local and international. It will give you much more practical experience before venturing into the job market.
Practice-oriented curriculum
The study programme is developed under the watchful eye of experts from partner companies. The emphasis on practical classes provides maximum opportunities to develop the skills necessary for your future career. Attractive certificates, which can be obtained during the education, provide support for the competences gained.
Example subjects
subject on IBM programme
  • Business communication
  • International marketing
  • Strategic Management
  • Innovative marketing and PR
  • Tools for competing on the Internet
  • Financing in e-business
  • Managing an e-business team
  • Intercultural Communication
  • Negotiations in International Business
  • E-business strategies
Want to know more?
job opportunities IBM
Discover your career possibilities:
  • Business consultant
  • Management consultant
  • Marketing director
  • Specialist/marketing manager
  • Specialist/e-business manager
  • Customer relations specialist/consultant
Key Facts
Duration: 6 semesters /  Language: English
Tuition fee per year
4000 EUR*

* Please check the Tuition Fee for Citizens of Poland, European Union, Macedonia, Serbia and the Post-Soviet Union Countries here

04.04.2022 – 30.09.2022
Winter Semester starts on
In the middle of October 2022
IBM student
How to Apply to UITM?
Complete 4 simple steps and join our academic community.
Online Registration

Create an account in our online system.

Upload required documents into our online system
Check out the application documents that have to be submitted.
Offer Letter

Wait for the Offer Letter and make a payment. If your application is up to our requirements you will receive an Offer Letter via online recruitment system.

Acceptance Letter

After completing the application procedure, you will receive an Acceptance Letter with additional support document for the Visa process.

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