More than a dozen students from the department of Media and Social Communication have obtained the international DIMAQ – Digital Marketing Qualification certificate.

DIMAQ, or Digital Marketing Qualification, is an international qualification standard related to digital marketing, developed by IAB Polska and gradually implemented all over the world. It has been operating since 2015 and is recommended by IAB Europe. DIMAQ is available in 9 European countries: Poland, Greece, Slovakia, Slovenia, Serbia, Montenegro, Romania, Bosnia and Herzegovina and Cyprus. The certificate, in line with the premise of the European Qualifications Framework, can be obtained by passing the exam in 12 areas of e-marketing.

The value of DIMAQ is enormous, thanks to this type of certification it is possible to reliably and credibly compare the competences and qualifications of people involved in digital marketing. Every day it becomes more and more recognizable among companies operating in the digital industry, and as a result, more and more companies are prepared to hire candidates that fit the criteria. Our students have the opportunity to obtain qualifications at the Basic level, which is dedicated to people starting their careers in the digital world. What’s more, because the certificate isn’t valid indefinitely, you must go through a re-certification process every two years, which adds credibility to the certificate.

What is more UITM, as a member of IAB Polska, can be proud of the implementation of the DIMAQ certification into their education system, and our students should take advantage of this fantastic opportunity, says Łukasz Bis, The Dean’s Representative for the Development of Computer Graphics and Multimedia Production.

The DIMAQ training and skills verification exam were provided free of charge to UITM students. The market price for a certified training course is approximately PLN 4,000.

DIMAQ was for me a supplement to my knowledge in the field of marketing – says Jakub Głogowski, a student of computer graphics and multimedia production and one of the training participants. As he emphasizes: The knowledge provided by IAB Polska trainers is extremely valuable, it allows you to learn about internet marketing in a concise and engaging manner. The lecturers are practitioners working in good agencies and have a very broad understanding of the term „digital.” I was most interested in the ad server operation explained by Jacek Szostak. It is amazing that such complex activities aimed at maximizing purchasing decisions, and at the same time optimizing the budget, are involved in the things that are potentially unnoticeable for an ordinary user. I recommend the course not only because you will learn digital marketing, but you will also get to know and, above all, understand the mechanisms behind it.

DIMAQ is a certificate that will be especially appreciated by students of our new programme E-business and Digital Marketing